Sunday, May 24, 2020

How the Zoom application was founded and become popular

Zoom online video-conferencing application became popular during the Covid-19 pandemic. Along with the enactment of restrictions and lockdown areas in almost all parts of the world, learning activities, meetings, and physical meetings are replaced by online. From here, the Zoom application that was launched in 2013 is widely used.

Eric Yuan is the figure behind the establishment of Zoom Video Communications. Yuan was born in Shandong, China, in 1970. When he was in his 20s, he heard Bill Gates talk about the internet. This caught his attention and his dream to move to the United States occurred.

Yuan also prepared everything, including the application of visa to the United States government. Unfortunately, the US government refused his visa application. Because of his strong desire, he made another request but was refused again. After struggling for two years, Yuan finally got the visa on ninth occasion and made it to the US in the year 1997

Moving to America is not a smooth road for Yuan. At that time his English ability was very limited. The only provision that he could write the coding program. Finally, he anchored at videoconferencing software company WebEx.

A decade later, in 2007 WebEx was taken over by Cisco for $ 3.2 billion and Yuan was appointed as Corporate VP of Engineering. Yuan got a high salary in the company, but there was something that stuck his heart. He met with many customers and most of them said they were not satisfied with the company's videoconferencing services.

In 2011, Yuan began developing software that he named Zoom with 40 other engineers from Cisco. Zoom was then launched in 2013 as a free application that users can use, either through mobile gadgets, laptops, or desktops.

In just a few years, the Zoom has recruited 1,700 employees and reached 40 million users in only two years since launch. In the beginning, Zoom had to compete with Skype, Google, and Cisco themselves. Until 2015, Yuan did not have its own marketing team so Zoom marketing only relied on word of mouth.

Zoom continues to gain popularity, by 2018 the company's revenue reached $ 330 million. To create customer satisfaction, Yuan intervened to be involved in the customer service process and respond to their complaints.

To become a more user-friendly organization, Yuan himself intervened and was involved in the entire customer service process and responded privately via email to customers who were dissatisfied with their services.

As the world faces the Covid-19 pandemic in which almost a third of the world is locked-down, professionals remain committed to carrying out their duties. Despite competing with Google, Microsoft, and Apple, Zoom seems to have loyal and growing users.

One of the main features of Zoom is that a host can invite more than 100 conference participants. Both the host and the participant can also share the presentation screen during the live video conference.


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